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高端門窗360°品牌重塑計劃 

High-end Doors and Windows 360° Rebranding Program

 

定位 - 設計 - 攝影 - 宣傳

Positioning-Design-Shooting–Promotion

 

在日趨激烈的門窗市場中,門窗企業清晰明確的品牌定位,實際上是企業品牌建設的基礎,更是品牌經營成功的前提。

門窗企業找準自身品牌定位,不僅能夠助力企業的品牌建設發展,還能在“同質化”問題嚴重的門窗市場中脫穎而出。

在中國經濟增長放緩以及定制化和互聯網電商興起的影響下,高端門窗行業洗牌將加劇,門窗企業面臨著更多的機遇與挑戰。因此,把握門窗行業未來發展趨勢,適時做出轉型與調整,企業才能真正占得先機,贏得主動權。

In the increasingly fierce doors and windows market, the clear and definite brand positioning of doors and windows enterprises is actually the foundation of building enterprise brand and the prerequisite of successful brand management.

Identifying the brand positioning of the doors and windows enterprises, not only can drive the development of the brand building but also can make the enterprise stand out from the doors and windows market with serious “homogeneity” problems.

Under the influence of the decelerated growth of Chinese economy and the rise of customization and Internet E-commerce, the high-end doors and windows industry intensifies reshuffle and face more opportunities and challenges. Therefore, only grasping the future development trend of doors and windows industry and making timely transformation and adjustment, can the enterprises really win the initiative.

 

北禾認為,門窗企業轉型、調整的第一步就是做好品牌定位,因為他是品牌建設的基礎,是品牌經營成功的前提。

品牌定位是品牌與目標消費者群建立了一種內在的聯系。門窗企業一旦選定了目標市場,就要設計并塑造自己相應的產品、品牌及企業形象,以爭取目標消費者的認同。

Behold believes that the first step of doors and windows enterprises transformation and adjustment is to make brand positioning. Because it is the basis for brand building and a prerequisite for successful brand management.

Brand positioning is to establish an internal relation between the brand and the target consumer group. Once choosing target market, the doors and windows enterprises shall design and shape their own corresponding products, brands and enterprise image, to win the recognition of target consumers.

 

由于品牌定位的目的就是將產品轉化為品牌,以利于潛在顧客的正確認識。成功的品牌都有一個特征,就是以一種始終如一的形式將品牌的功能與消費者的心理需要連接起來, 通過這種方式將品牌定位信息準確傳達給消費者。

 

The purpose of brand positioning is to transform the product into a brand for the correct understanding of potential customers. The successful brands have one common feature, and that is to connect the brand function with consumer psychological needs in a consistent manner and then deliver the brand positioning information to consumers in this way.

 

北禾是誰?

北禾是一家獨立的,以品牌策略為導向的整合品牌定位與品牌設計顧問公司。

北禾的存在價值在于,為優秀的企業創新品牌形象,讓品牌成為企業最具有價值的資產。

我們的強項是品牌整合塑造。

Our strength is the brand integration and building.

北禾致力于發現消費者、產品、商業之間的情感/價值/文化連接。于是,我們成功服務了南方航空、華潤集團、中興通訊、華為技術、招商銀行等知名世界500企業。他們的品牌和文化也一直在持續影響著。

秉持“一切皆品牌”的態度,我們為客戶創造的品牌價值也獲得了社會認可,北禾品牌項目曾獲《首屆“國藝杯”兩岸三地設計邀請展》視覺傳達類金獎、《第二屆包豪斯國際設計大賽》專業組品牌類金獎、《廣東之星設計大獎賽》品牌標志類金獎及VI規劃類銀獎等殊榮,得到廣東乃至全國創意人士好評。

 

What is Behold?

北禾是誰?

What is Behold?

Behold is an independent brand strategy-oriented consulting company integrating brand positioning and design.

The value of Behold is to innovate brand image for excellent enterprises and make the brand the most valuable enterprise assets.

Behold is committed to discovering the emotion/value/culture connections among consumers, products and businesses. As a result, we have successfully served Top 500 famous enterprises such as China Southern Airlines, China Resources Group, ZTE, Huawei Technologies, China Merchants Bank, etc. And their brand and culture is playing influence all the time.

 

Adhering to the attitude of "everything is the brand", the brand values created by us for customers also receive social recognition. Behold brand projects have won the gold medal of The First "National Arts Cup" China Mainland, Hong Kong and Macao and Taiwan Design Invitation Exhibition of the visual communication group, the gold medal of The Second Bauhaus International Design Competition of the professional group, the gold medal of Guangdong Star Design Grand Award of the brand logo group and silver award in VI planning group, etc., getting the praise of creative professionals from Guangdong and even all over the country. 

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